New York City Mayor Zohran Mamdani drew criticism on Thursday from several prominent Jewish New Yorkers for releasing a social media video on rent regulation hearings that prominently featured a public employee sporting a keffiyeh, a checkered scarf associated with the Palestinian cause.

The video, which runs just over one minute long and doesn’t touch on Middle East issues, promotes a new door-to-door outreach campaign to encourage participation in upcoming meetings of the Rent Guidelines Board. 

In it, one of staffers featured in the video, Mohamed Alharbi — deputy borough director of the newly established Mayor’s Office of Mass Engagement — wears a keffiyeh over his shoulders, visible for all but a few moments of the clip.

“Shameful video. The anti-Zionist messaging isn’t subtle — it fuels a broader climate that emboldens antisemitism,” wrote Todd Richman, a veteran Democratic Party operative and co-founder of Democratic Majority for Israel, highlighting the recent spike in hate crimes targeting Jewish New Yorkers. “Don’t ignore the pattern. This rhetoric has real consequences. The Mayor should take this down immediately.” 

Benny Polatseck, who ran the creative communications team for former Mayor Eric Adams, also raised concerns.

“The keffiyeh wasn’t a slip. It was the point. And it’s disgraceful,” Polatseck asserted. “We would never have produced a video targeting a community in our city.”

Daniel Loeb, a hedge fund manager and major political donor in New York, questioned the entire initiative.

“Imagine if some guy wearing a terror Schmatta comes to your home unannounced and knocks on your door asking you a bunch of personal questions and demanding you appear at a government struggle session,” he tweeted, using a Yiddish word for rag.

The black-and-white patterned keffiyeh was the invention of English-born Lt. Gen. John Glubb, leader of the Arab Legion that seized the West Bank in 1948. Palestinian Liberation Organization head Yasser Arafat and terrorist hijacker Leila Khaled later popularized the garment as a political symbol in the 1970s.

The Mamdani administration did not respond to questions about the decision to feature a public servant displaying a political symbol in a publicly financed video.

In his campaign for New York City mayor, Zohran Mamdani, a far-left Queens state assemblyman polling in second place behind former New York Gov. Andrew Cuomo, has indicated he would not visit Israel if he is elected, saying he does not believe that such a trip is necessary “to stand up for Jewish New Yorkers.”

“I believe that to stand up for Jewish New Yorkers means that you actually meet Jewish New Yorkers wherever they may be, be it at their synagogues and temples or their homes or on the subway platform or at a park, wherever it may be,” Mamdani, a fierce critic of Israel, reiterated in comments at a mayoral forum hosted by several progressive Jewish groups on Sunday night.

By contrast, in a 2020 Zoom discussion with the Adalah Justice Project, a pro-Palestinian advocacy group, Mamdani said he was planning to organize a trip to the Palestinian territories, suggesting that he would make an exception for an issue he has upheld as one of his top causes during his tenure in Albany.

“Once COVID is over, I am planning on finding a way to coordinate a trip with other legislators to Palestine,” Mamdani said at the time. “We’ll figure that one out. I’ll probably get to the border and get turned away, but at the very least I’m going to organize it and go myself.”

It is unclear if Mamdani organized such a trip. His campaign did not immediately respond to a request for comment on Monday.

The comments, however, broadly underscore how Mamdani’s past remarks on the Israel-Palestinian conflict have become a source of growing tension as he confronts basic questions on the issue during his mayoral campaign. 

Several of Mamdani’s Democratic opponents in the June 24 primary have said they would visit Israel if elected — in keeping with a long-standing tradition for New York City mayors who represent the largest Jewish community outside of Israel. Cuomo, who is leading the primary, has vowed it would be his first trip abroad, as have other candidates.

Mamdani, for his part, has suggested he would not visit any foreign country as mayor, saying he would instead “stay in New York City,” as he confirmed at the first mayoral debate last week. “My plans are to address New Yorkers across the five boroughs and focus on that,” he said.

During the mayoral forum on Sunday evening, he also raised doubts about whether he would be able to enter Israel at all, citing Israeli legislation barring non-citizen backers of the Boycott, Divestment and Sanctions movement from visiting the Jewish state.

Despite his long-standing support for BDS, Mamdani, who has faced scrutiny for declining to acknowledge Israel’s right to exist as a Jewish state, did not provide a direct answer about whether he would continue to endorse the movement as mayor when asked at the forum, saying only that he would seek to “bring New York City back into” compliance with international law.

“I think ultimately, the focus of our mayor should be on the issues of New York City at hand,” he insisted, even as he had argued in the Zoom conversation five years ago that BDS is a salient “local” issue and said that mayoral candidates should be pressured to join the movement to boycott Israel.

Elsewhere in that discussion, Mamdani voiced hostility to resolutions in the state Legislature to “disavow BDS” or “stand in solidarity with Israel,” which he dismissed as promoting Israeli interests. 

“They use all of these hasbara propaganda talking points in the resolutions,” Mamdani said, using the Hebrew word for Israeli public diplomacy. “That is one place to fight is to stop such resolutions from being passed, to pass different kinds of resolutions.”

Mamdani has faced scrutiny for not signing on to several resolutions commemorating the Holocaust and honoring Israel during his tenure in office. He has defended his decision as consistent with what he now describes as a general policy against joining any such measures.

“In January, I told my Assembly staff not to co-sponsor any resolutions that were emailed to our office,” Mamdani said in a video last month. “It had nothing to do with the content of the resolution. But I understand this has caused pain and confusion for many.”

He said he had “voted every year for the Holocaust Remembrance Day Resolution, including this year, to honor the more than 6 million Jewish people murdered by the Nazis.”