The Chabad-raised New Yorker has been wrapping tefillin with tech founders, financiers and celebrities on the sidelines of the elite Milken Conference in L.A.
Gabby Deutch
Yossi Farro wrapped tefillin with Ozzy Marriott and Sebastian Moftakhar on top of an office building on Wilshire Blvd in Los Angeles
LOS ANGELES — Yossi Farro stepped onto the helipad, taking in the panoramic view of Los Angeles: the Hollywood sign in front of him, the skyscrapers of downtown L.A. behind him, all of it surrounded by mountains. But he was not there to take in the view, aside from assessing its value as a backdrop for an Instagram video.
Farro was standing atop a Wilshire Boulevard office building on Tuesday afternoon to wrap tefillin with two budding Jewish entrepreneurs in their 20s, and to record all of it for social media.
“What’s your message to the world?” Farro asked the two men, in a video that was posted to his 43,000 Instagram followers moments after it was recorded. “Be proud,” one said. “Try your best,” said the other, whose father owns the building.
“Amazing,” Farro said energetically to the camera. “Have an amazing day.”
Farro grew up in New York as a Hasidic Jew, part of the Chabad-Lubavitch movement. His long, wispy beard and no-frills outfit — black jacket, loose-fitting white button down shirt, black pants — stood in contrast to the more fashion-forward looks of the men he was visiting that day.
But while Farro might look more Crown Heights than Beverly Hills, he has the camera-ready comfort that only a 22-year-old who has grown up being influenced by, well, influencers could have. It’s also safe to say his confidence comes at least in part from the Chabad movement, where from the time he was a teenager he was tasked with approaching strangers with a simple question: “Are you Jewish?”
The goal is to get them to do a mitzvah, which for men usually means wrapping tefillin, the practice of donning a pair of leather black boxes that contain passages from the Torah. It’s an act that Orthodox Jews perform daily.
“Join me as I Wrap the most Powerful Jews in the World,” Farro’s Instagram bio reads. Look through his stories, and you’ll see actors and startup founders and CEOs. When a major elite gathering is happening, expect to find Farro on the sidelines, such as this week’s Milken Institute Global Conference in Beverly Hills.
He didn’t get into the actual event, where tickets run into the high five figures. Farro doesn’t currently have a full-time gig; he told Jewish Insider he is inspired by the entrepreneurs he meets. In between brief run-ins with high-powered members of the tribe, he is sleeping at a friend’s place.

But Farro was spotted around L.A. all week long, spending time at nearby hotels and a Lag Ba’Omer party for Milken attendees. He wrapped tefillin with music executive and entrepreneur Scooter Braun, KIND Snacks founder Daniel Lubetzky and Mark Suster of Upfront Ventures, the largest venture capital firm in L.A. He posted a photo with Reddit founder Alexis Ohanian, whom he ran into outside a Beverly Hills hotel. Approaching some of the world’s most influential and successful people does not seem to scare Farro: After Oaktree Capital Management co-founder Howard Marks told Farro he is not Jewish during a run-in at a Beverly Hills Starbucks, Farro Googled him — and learned he was lying. They did not wrap tefillin together, but “we grabbed a picture and ended up bonding over both growing up in New York.”
“I get a little nervous, but never too nervous to ask,” Farro said in an elevator down from the helipad. He was on his way to meet some other people to wrap, before heading to the airport to catch a flight to San Francisco to try to wrap tefillin with Joe Lonsdale, founder of Palantir and founder and managing partner at 8VC. (Farro met Alex Karp, Palantir’s CEO, a couple weeks ago.)
Farro’s tefillin-influencer journey began three years ago, when he was walking in Los Angeles and asked the rapper Lil Dicky to wrap tefillin. (Farro did not know who he was.) Not long after, he ended up doing the same with the actors James Franco and Jeremy Piven.
His tefillin big break came one year after the Oct. 7, 2023, Hamas terror attacks. For months he had been sending DMs on X to Bill Ackman, the hedge fund manager and Harvard alum who became a vocal critic of his alma mater’s handling of antisemitism. Farro got his phone number, and three weeks after making a pitch to wrap tefillin together, Ackman agreed to do it, on the anniversary of the attacks. Farro’s post on X with pictures from their tefillin date has more than 2 million views.
So how does a young Chabad guy who hasn’t even formally earned his “rabbi” title yet, let alone gotten a job, fly around the country to exclusive gatherings to get high-profile Jews to do a mitzvah that many non-Orthodox Jews know very little about? Persistence, confidence and a very high tolerance for awkwardness. Belief — in himself, and in God — helps too.
“What’s my message? Why am I doing it? Bring godliness to everywhere, spread light, spread faith,” Farro said. “Just remember, wherever you go, wherever you are, there’s always a higher power.”
Piker, a far-left streamer who has been the subject of favorable media profiles despite a laundry list of antisemitic and terror-justifying rhetoric, is a case study in how traditional journalists normalize extremists
Shauna Clinton/Sportsfile for Web Summit Qatar via Getty Images
Hasan Piker during day two of Web Summit Qatar 2026 at the Doha Exhibition and Convention Center in Doha, Qatar.
A useful rule of thumb to live by: Social media isn’t real life.
But one of the challenges in the brave new world of media is that extremist influencers can often create the perception of influence simply by dominating so much of the online discourse.
Hasan Piker, a far-left streamer who has been the subject of favorable media profiles despite a laundry list of antisemitic and terror-justifying rhetoric, is a case study in how traditional journalists normalize extremists — and how politicians conclude there’s a marketplace for radical views in the electoral marketplace, even when it’s typically a mirage.
In part because Democrats have been desperate to find anti-establishment voices that claim to speak for young men, Piker is seen as a popular, edgy podcaster by liberal leaders in both media and politics. (Nevermind the fact that Piker gets only about 36,000 viewers on a typical stream — about 1/25th of the typical nighttime audience of MS NOW, as The Atlantic’s David Frum pointed out.)
The New Yorker invited Piker to speak at its annual festival, treating the antisemitic streamer as just another one of the many thought leaders in attendance. Leading progressives, such as Sen. Bernie Sanders (I-VT) and Rep. Alexandria Ocasio-Cortez (D-NY), joined him at rallies and on his show.
And a handful of leading Democratic presidential contenders — most notably California Gov. Gavin Newsom — expressed interest in going on his show.
This, despite the fact Piker has justified Hamas’ Oct. 7 terror attacks, forcefully denied some of the terror group’s atrocities, has called Orthodox Jews “inbred” and claimed America deserved 9/11.
Any one of those comments on their own would have typically disqualified anyone from playing a part in our political discourse. Yet in the wave of glowing profiles, Piker’s antisemitism and anti-Americanism didn’t even merit a mention.
It wasn’t until March 19, when Third Way President Jon Cowan and Lily Cohen, a press advisor from the center-left think tank, took the initiative to co-write a column for The Wall Street Journal calling out Piker’s antisemitism without any caveats. The decision to call out the crazy — when few in the press or politics had the courage to do so — was a moment that proved that one principled voice in defense of normalcy can break the mirage of those who believe there’s a political marketplace for this garbage.
The op-ed, headlined “Democrats Are Too Cozy with Hasan Piker,” generated outsized attention, in a way that previous efforts to spotlight Piker’s antisemitism hadn’t. Reporters who once gave Piker a free pass were now asking Democrats whether they agreed with his extremist positions.
Suddenly, when presented with his indefensible comments, some Democrats started building up enough courage to speak out against him. First, it was Rep. Brad Schneider (D-IL), head of the moderate New Democratic Coalition, who called Piker an “unapologetic antisemite.” Then, state Sen. Mallory McMorrow, running for the U.S. Senate in Michigan, told JI that Piker is “somebody who says extremely offensive things in order to generate clicks” — and called on one of her primary opponents, Abdul El-Sayed, to cancel a scheduled rally with him.
Even left-wing lawmakers and candidates — such as Maine Senate candidate Graham Platner and a progressive Democratic state legislator from Michigan — canceled scheduled appearances with Piker.
By the end of the month, only three of the 14 prospective Democratic presidential candidates that Politico interviewed said they would appear on a livestream with Piker if invited. That marks a sea change from just weeks earlier, when he was being treated as the trendy fad in progressive politics.
The dynamic is a reminder that the delusions of a social media echo chamber will persist unless they get confronted by political reality. Sometimes that reality is as simple as speaking up against craziness when everyone else is afraid to speak the truth.
It would be heartening to conclude that this episode is proof that antisemitism can be confronted when good people speak up.
But this past week also featured Politico publishing a virulently antisemitic cartoon that could have been drawn from the Nazi tabloid Der Sturmer — one that they pulled from their website and apologized for. This is the same publication, owned by Axel Springer, that gave Piker a credulous interview last year making no mention of his extremism. (And last week, it also blatantly misrepresented leading Democrats’ comments on AIPAC to manufacture an anti-Israel narrative.)
It all goes to show that the antisemitic rot fueled by social media is entering into the mainstream. It will take more brave and principled voices like Cowan and Cohen to stem the tide.
Plus, stars and pols flock to Doha despite baggage
KARIM JAAFAR/AFP via Getty Images
Qatar's Prime Minister and Minister of Foreign Affairs Sheikh Mohammed bin Abdulrahman Al-Thani speaks during a press conference in Doha on April 27, 2025.
👋 Good Wednesday morning!
In today’s Daily Kickoff, we look at Qatar’s multifront effort to attract celebrities, influencers, U.S. politicians and media outlets, even as it continues to back destabilizing groups including Hamas and the Muslim Brotherhood. We have the scoop on a new call from lawmakers in Washington for Lebanon’s leaders to disarm Hezbollah, and report on concerns by the Anti-Defamation League that Sen. Bernie Moreno’s new legislation banning dual citizenship could revive antisemitic narratives. Also in today’s Daily Kickoff: Daniel Lurie, Jacob Helberg and Michael and Susan Dell.
Today’s Daily Kickoff was curated by Jewish Insider Executive Editor Melissa Weiss and Israel Editor Tamara Zieve with assists from Danielle Cohen-Kanik and Marc Rod. Have a tip? Email us here.
What We’re Watching
- The House Foreign Affairs Committee is holding a vote today to advance legislation designating the Muslim Brotherhood as a terrorist organization. More below.
- The Senate Foreign Relations Committee is holding a vote this morning on advancing the nominations of Yehuda Kaploun and Tammy Bruce to be the State Department’s antisemitism envoy and deputy representative to the U.N., respectively.
- Jared Isaacman will face the Senate Commerce Committee today for a second hearing to be the administrator of NASA, eight months after his initial nomination was pulled during a spat between Elon Musk, who backed his nomination, and President Donald Trump.
- Elsewhere in Washington, SKDK is hosting a small gathering with the parents of slain Israeli Americans Omer Neutra and Itay Chen and their supporters.
- In Maryland, the Jewish Community Relations Council of Greater Washington is hosting its annual “Lox and Legislators” event in Rockville this morning. Gov. Wes Moore, Sen. Angela Alsobrooks (D-MD) and Democratic Reps. April McClain Delaney and Glenn Ivey are slated to speak.
- In New York, Israel Policy Forum is honoring Bob Elman and Bob Sugarman this afternoon at the group’s annual gala. The event will also feature a discussion with Ambassador Michael Ratney, Elisa Ewers and Rachel Brandenburg on the future of U.S. leadership in the Middle East.
- White House Deputy Special Envoy to the Middle East Morgan Ortagus is in Israel this week for meetings with senior Israeli officials. Israeli media reported that Israeli Foreign Minister Gideon Sa’ar is expected to present Ortagus with recent findings indicating that Hezbollah is rearming itself in Lebanon in violation of a ceasefire agreement inked between Jerusalem and Beirut last year.
What You Should Know
A QUICK WORD WITH JI’S marc rod
Qatar, whose ties to the Muslim Brotherhood have drawn scrutiny in the aftermath of the Oct. 7, 2023, attacks, is doubling down on a charm offensive focused on a handful of GOP lawmakers and conservative social media influencers, all while hosting two of the most established brands in American news.
A group of House Republicans visited Qatar during the House’s Thanksgiving recess last week, including Reps. Laurel Lee (R-FL), Marlin Stutzman (R-IN), Abe Hamadeh (R-AZ), Ryan Zinke (R-MT) and Lance Gooden (R-TX). The trip occurred just before the House Foreign Affairs Committee is scheduled to vote on legislation that classifies the entire Muslim Brotherhood organization globally as a terrorist group.
A group of conservative social media influencers also visited Qatar over Thanksgiving, posting glowing dispatches lauding the country and its role in hosting a U.S. military base.
Rob Smith, one of the invited guests, posted credulously about Qatar on his Instagram feed after the trip, “I wasn’t aware of a great deal of things about Qatar, only misperceptions and half-truths I’d read about online. When the opportunity was presented to me, with full authority and autonomy to ask the tough questions of the officials I’d be meeting with, I decided to risk any potential criticism and to travel and experience it for myself.”
Meanwhile, numerous prominent celebrities — including comedian Kevin Hart, celebrity chef Gordon Ramsay and tennis star Novak Djokovic — gathered in Doha over the weekend for the 2025 Formula One Qatar Grand Prix.
And this week, the country is hosting the Doha Forum, a conference co-sponsored by CNN. Those attending the conference include several Trump administration officials and ambassadors, politicians and philanthropists, alongside Israel-bashing officials such as former Iranian Foreign Minister Mohammad Javad Zarif, sanctioned U.N. special rapporteur Francesca Albanese and former Iran envoy Rob Malley.
Others on the guest list include: Donald Trump Jr., U.S. Ambassador to Turkey Tom Barrack, U.S. Ambassador to NATO Matthew Whitaker, Trump advisor Alex Bruesewitz, the Heritage Foundation’s Victoria Coates, former Secretary of State Hillary Clinton, Bill Gates, the Quincy Institute’s Trita Parsi, CNN anchor Christiane Amanpour and other officials, leaders and analysts from around the world.
Also this week, The Wall Street Journal is hosting a technology conference in Doha, featuring business leaders and celebrities, hosted by various Journal reporters. As JI’s Matthew Kassel reports (see more below), the summit is raising ethical questions surrounding the paper’s deepening business ties with Qatar — even as the Journal’s conservative editorial page has slammed the Gulf monarchy as a financial and diplomatic sponsor of Hamas.
Each of these events comes at a time when Qatar’s complicated public reputation in the United States is becoming a flashpoint, particularly inside the conservative movement.
QATAR’S PAPER PLAY
Wall Street Journal expands ties with Qatar, launches glitzy conference in Doha

The Wall Street Journal kicked off its Tech Live conference in Qatar on Tuesday, underscoring a deepening partnership between the publication and the controversial Gulf state. The exclusive summit, making its debut in the Middle East, will continue to be held in Doha, the Qatari capital, for the next five years, according to an initial announcement from Dow Jones, which publishes the Journal. The event is sponsored by the state-owned Qatar Airways, among a handful of other companies, Jewish Insider’s Matthew Kassel reports.
Growing embrace: Qatar’s prime minister, Sheikh Mohammed bin Abdulrahman Al-Thani, who spoke at the event on Tuesday in an onstage discussion with Dow Jones’ CEO, Almar Latour, said in a social media post that the conference “represents a key platform to discuss technology’s role in business and advance Qatar’s digital standing.” In addition, Dow Jones recently opened an office in Doha’s Media City as part of an effort to “strengthen its operations throughout the Middle East.”










































































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