SPREADING THE WORD
Israel’s foreign minister is looking for a way to spend $150 million on public diplomacy
Influencers converged on the Foreign Ministry, as Gideon Sa’ar tries to brainstorm a new strategy for Israel’s public diplomacy
JACK GUEZ/AFP via Getty Images
Gideon Saar gives a press conference in the central city of Ramat Gan on July 10, 2022.
A model, a comedian and a makeup influencer walk into Israel’s Foreign Ministry. No, that’s not a joke – it’s part of how Israeli Foreign Minister Gideon Sa’ar is trying to formulate a new public diplomacy, or hasbara, strategy...