Longtime Democratic official Rahm Emanuel offered a word of warning on Sunday night to the thousands of Jewish communal leaders gathered in Washington to kick off the Jewish Federations of North America’s General Assembly: Don’t expect 2028 presidential candidates to visit Israel like his old boss, Barack Obama, did on the campaign trail in 2008. He used an ice cream metaphor to make his point.

“If in 2024 the Democrats didn’t have a choice, in 2028 it’s going to be like Baskin-Robbins. There’s gonna be, like, 31 flavors. Some of us are gonna be chocolate mint. Nobody is going to Jerusalem,” Emanuel said at the opening plenary. “Nobody is leaving America to go travel to Jerusalem. That’s the politics. And it’s not just in the Democratic primary.” 

Emanuel, Obama’s former chief of staff and the former U.S. ambassador to Japan, beseeched the attendees to reckon with the shifting political winds on Israel and work to make a stronger case for the U.S.-Israel relationship. 

“For the generation under 30, the last two years will be as seminal a definition as what the Six-Day War was for those six days for a generation. We have our work cut out for us,” said Emanuel, who acknowledged that his message may not make him popular in a room of pro-Israel professionals. “This may be the last time I’m asked to speak to you.” 

Emanuel has discussed the possibility of running for president in 2028, and this year has positioned himself as an independent-minded truth-teller willing to break with Democratic Party talking points. He urged the Jewish leaders, who are in Washington for a three-day conference focused on philanthropy and advocacy, to take stock of the task that awaits them.

“The task here is a major long-term rehabilitation of the narrative around what Israel needs, and if we don’t understand the depth of where we are, we’re never going to fix the problem,” said Emanuel, who was speaking on a panel with conservative CNN analyst Scott Jennings. 

Emanuel described the American Jewish community as being “on the precipice,” when asked about a 2024 Atlantic article that argued that antisemitism on both sides of the aisle threatens to end the so-called “golden age” of American Jewish life. 

“Whether that era, that golden era, closes or stays open for another generation is not only incumbent upon the people in this room, but incumbent upon all of us who believe in a set of values that, as noted, are universal,” he said. “I think what we’re seeing on the left and the right, not only about Israel, but now fully open about Jews and who they are, sits on the precipice. It can go either way.”