It’s Friday evening in Manhattan’s fashionable West Village. A couple dozen of New York’s elite — business executives, a television producer, a fashion designer, a journalist and a few politicos — pack a charming brownstone, a spot that’s been frequented by a range of influential people, from former U.S. Ambassador to Israel Tom Nides to reality TV personality Andy Cohen. Wine flows around a long candlelit table. A three-course meal and deep discussion follow late into the night. 

This isn’t dinner in one of the neighborhood’s Michelin-starred restaurants — although some weeks the waitlist here can be just as long. It’s Shabbat at Chabad West Village. 

There are more than 3,000 Chabad Houses around the world aimed at Jewish outreach, inspired by the teachings of the Lubavitcher Rebbe Menachem Mendel Schneerson. New York City alone is home to some 40 Chabad centers. Each Chabad caters to the characteristics of the community it serves.

But in the West Village — one of Manhattan’s most unlikely neighborhoods for the spread of Torah — synagogue-goers, a diverse group of mostly secular Jews, say something unique is happening at this Chabad in particular. The growing, vibrant community is a stark contrast with the shul just across the street, the Charles Street Synagogue that sits defunct. 

“When we moved here, we did not know one person,” Rabbi Berel Gurevitch, who launched Chabad West Village six years ago with his wife, Chana, told Jewish Insider. “Now our list consists of around 5,000 Jewish people,” said Gurevitch, who is in his early 30s but declines to disclose his exact age so as not to inhibit older members from connecting.  

The Gurevitches decamped from the comfort of Crown Heights, Brooklyn, where they both grew up, for the West Village, a neighborhood known for its trendy arts and nightlife scene. The synagogue initially ran out of a small apartment on Grove Street — with New Yorker staff writer Calvin Trillin, who still attends frequently — as its landlord. 

Now in a townhouse on Charles Street, where such real estate can run into the tens of millions of dollars, the center, which is also the personal home of the Gurevitches and their three children, has become synonymous with several innovative programs: letting attendees be “Rabbi for a Day”; a “TGIF” program where participants learn how to host Friday night dinners with their friends; explanatory “Shabbat Matinée” services for people who would otherwise be at brunch and are giving prayer a chance; and a speaker series called “Hineni: Here I Am,” which has featured Trillin, Nides, social psychologist Jonathan Haidt and comedian Alex Edelman. 

“[Rabbi Gurevitch’s] energy and drive was infectious instantaneously,” Marc Calcano, the West Village Chabad’s security director, told JI. “You can easily tell how everyone in the congregation lives based on this energy. It’s not just the synagogue where you go to worship, but it’s where you meet great people and there’s incredible conversation. After services no one ever wants to leave. This place is incredibly special. The lingering continues for hours.” 

Unlike some Chabad centers, which cater specifically to young professionals, families or senior citizens, the West Village Chabad has drawn a diverse crowd that spans different age groups and income levels. The community has recently celebrated several simchas and full-circle moments, where children and their parents pray together.

“It started for my kids. [The rabbi] brought in a real beehive to teach about [honey for] Rosh Hashanah and I just thought ‘what an amazing thing to encounter in the middle of the West Village,’” said Steeven Mallet, 42, who stumbled upon the Chabad four years ago while walking his dog and has sent his children to its preschool since. “Then we started going for Shabbos and events.” 

“My wife is Conservative, I’m Orthodox and there’s just a crowd of everyone,” said Mallet, who was born and raised in France and works in finance. “It’s a very tolerant community.” 

Marc Calcano, the West Village Chabad’s security director, was hired in the aftermath of the Oct. 7, 2023, terrorist attacks on Israel — as antisemitism skyrocketed around the U.S. and Jewish institutions remained on high alert. “[Rabbi Gurevitch’s] energy and drive was infectious instantaneously,” Calcano, a former NYPD officer, reflected. “You can easily tell how everyone in the congregation lives based on this energy. It’s not just the synagogue where you go to worship, but it’s where you meet great people and there’s incredible conversation. After services no one ever wants to leave. This place is incredibly special. The lingering continues for hours,” he told JI.   

In January, Calcano celebrated the bar mitzvah of his son, Carter, at the synagogue. Calcano — who is not Jewish but whose children have a Jewish mother — never expected that Carter, who has Down syndrome, would be able to lead a bar mitzvah service. But with the help of Gurevitch, he did it. “Every minute that I spend thinking about it is an emotional minute for me,” Calcano said.   

In April, a Grammy-nominated musician and a Trump White House staffer, who got married in 2022 after meeting at Chabad West Village, celebrated their second child’s bris at the synagogue.

Among the qualities that set the synagogue apart is its fast-growing demographic of singles and young professionals — at a time when polls from recent years show that synagogue attendance is declining for the majority of American Jewish young adults — especially those unmarried and without children. According to Gurevitch, every young professional event he’s held since Oct. 7 has sold out. Last month, the center hosted its first wine tasting Shabbat dinner geared towards those in their 20s and 30s. 

“I was extremely lonely when I first moved to New York,” Scarlett Tucker, a 30-year-old CPA who lives in the neighborhood, told JI. Tucker, who met her best friend after first attending a Shabbat dinner at the center in 2022, describes her Jewish upbringing in California as “eating lobster at the Passover Seder.” 

“I feel very close to Chana [Gurevitch] and I don’t have any family here so it’s been a warm place,” Tucker said. “For a long time, I didn’t really understand being Jewish.”

“I have not gotten more religious at all, I’ve just gotten more comfortable with it,” she continued. “The one thing that has changed for me, most significantly, is that it’s now very important to me that I marry someone Jewish.” 

“They have created, and allowed me to help build with them, a vibrant Jewish base for me and so many others in downtown New York City, where Jews from all walks of life can find an entry point into our tradition,” Neil Goldman, segment producer at the Late Show with Stephen Colbert, told JI. “They have established a beautiful Jewish community where none existed, have brought so many Jews in touch with their Jewish heritage for the first time, and are fulfilling the Lubavitcher Rebbe’s call to make our world a brighter, more spiritual place.” 

Ezra Feig, the 33-year-old founder of Nice Jewish Runners, a running club started in the aftermath of Oct. 7, told JI that his attendance at Chabad West Village for the past three years has felt “unique” due to “how they have managed to attract so many amazing people which has created a feeling where everyone is welcome and feels included.” 

Feig reflected that as he was going through El Al security on the way to Israel for Passover, he was asked what community he belonged to. When he said “Chabad West Village,” the security agent responded, “Oh I’ve heard what a great community that is. I’m going to come check it out.” 

Neil Goldman, segment producer at the Late Show with Stephen Colbert, told JI that he was drawn to Chabad West Village five years ago by the Gurevitches’ “soulfulness, their elegance, and of course their food.” 

“They have created, and allowed me to help build with them, a vibrant Jewish base for me and so many others in downtown New York City, where Jews from all walks of life can find an entry point into our tradition,” said Goldman, who is 39. “They have established a beautiful Jewish community where none existed, have brought so many Jews in touch with their Jewish heritage for the first time, and are fulfilling the Lubavitcher Rebbe’s call to make our world a brighter, more spiritual place.” 

Jonathan Harounoff, Israel’s international spokesperson to the United Nations, described a similar setting where “regulars are highly impressive and the food is incredible.”  

“What makes the place even more appealing, though, is its total lack of pretension,” Harounoff, 29, told JI. 

While congregants echo that the people — and food — are what make the synagogue special, the 5,000- square-foot, multistory West Village townhome is distinctive in itself — and holds a metaphor, according to Gurevitch. 

Etched into the walls of the sanctuary is a line from the Book of Genesis, “Behold, God was in this place and I didn’t know it.” 

“Our dreams are big,” Gurevitch said. “On a fundamental level, I would like to see a thriving Jewish community here. Until every Jewish person in this area has that connection and access, our job isn’t finished and we’re far from there. We’ve only scratched the surface.”

“I like people to have their own interpretations of it,” Gurevitch told JI. “But I think the most obvious one is that this Chabad, like an expression of life itself, is a place where you can find God in the most unexpected way. You’re walking down the street in the West Village and suddenly you walk inside and there’s 140 people praying. Wake up and realize that God is in here, you don’t have to travel the world or climb mountains or turn your life upside down to find God. I think this Chabad physically and spiritually represents that.” 

Amid hosting events and meals for a variety of movers and shakers, Chana stressed the importance of “striking a balance.”

“We hold on to that homey, warm, intimate feeling even though there are thousands of members and very well-attended events,” she said.

The Gurevitches’ vision for Jewish life in the West Village is only just beginning. “Our dreams are big,” the rabbi said. “On a fundamental level, I would like to see a thriving Jewish community here. Until every Jewish person in this area has that connection and access, our job isn’t finished and we’re far from there. We’ve only scratched the surface.”

“Five, 10 years from now,” he continued, “I would love to walk down the street on Shabbat and see kippahs, people walking with their tallits, moms pushing strollers, Jewish people living publicly and proudly and us being able to provide the support base and epicenter for all of them.”