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snap to it

Meet the woman behind Snapchat’s push to help register over 1 million voters

Sofia Gross has led the social media platform’s efforts to engage and inform potential young voters

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Sofia Gross

More than 1.15 million newly registered voters could cast their ballots this November — all thanks to Snapchat. The social media platform — and its parent company, Snap Inc. — has mounted a significant voter registration campaign this election...

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