The S. Daniel Abraham Center for Middle East Peace in Washington, DC, on Wednesday, launched a new campaign in support of the two-state solution with an ad in The New York Times and other targeted outlets.

The campaign, “Israel and the Palestinians: One State or Two?,” recalls former Israeli Prime Minister Yitzhak Rabin’s legacy in military heroism and in fighting for lasting peace and security for Israel and the Jewish people. The ad highlights comments made by Rabin to the Knesset as he introduced the Israeli- Palestinian Interim Agreement. “We chose a Jewish state because we are convinced that a binational state with millions of Palestinian Arabs will not be able to fulfill the Jewish role of the State of Israel, which is the state of the Jews,” Rabin stressed.

The launch coincided with the November 4 20th anniversary of Rabin’s assassination.

“Israelis, Palestinians, and the international community are all in desperate need of a two-state solution. We know that we can only reach a lasting deal through international and regional cooperation, as well as direct negotiations,” S. Daniel Abraham, chairperson of the Center, said in a statement. “It is because of our love for Israel that we must understand the grave demographic threat to the Jewish, democratic state of Israel and realize that we have a choice to make — one state or two? The time to act is now.”

Former Congressman Robert Wexler, who serves as president of the Center, added: “Here is the inescapable truth – the creation of a demilitarized Palestinian state is not a gift to the Palestinians. Rather, a two-state outcome is the only way to ensure a Jewish, democratic and secure state of Israel.”

In a statement issued on Wednesday, Secretary of State John Kerry said that while Rabin is gone, “his legacy endures as a challenge and an inspiration to us all. Recent events and violence in the region underscore the urgency of advancing Rabin’s vision: a two-state solution that provides the security for Israelis and Palestinians to live their lives in peace, dignity and prosperity.”

“Today, we honor the memory of a great prime minister, a brave man, a valiant soldier, and a wise leader who understood what was necessary for two peoples to live as neighbors. In his memory, let us recommit to use our words and our actions to advance the cause of peace,” he added.