Swiss Stays “Think Yiddish, Dress British” Edition Features Yiddish Phrases
David Schottenstein’s collar stays startup Swiss Stays announced a special edition called “Think Yiddish, Dress British” where each stay features a Yiddish word on one side relating to the Shmatta, or rag, industry with the English translation listed below. “A tribute to the Jewish roots of the garment industry. Starting this weekend these special edition stays will be available at Saks Fifth Avenue stores nationwide.