Ever since President Donald Trump ran surprisingly close to Vice President Kamala Harris in New Jersey during last year’s presidential race, Republicans have been looking at the state’s gubernatorial race as a chance to capitalize on the party’s momentum in the blue state.

Jack Ciattarelli, the GOP’s nominee for governor, also came tantalizingly close to defeating Gov. Phil Murphy in the state’s last gubernatorial race. He’s running again, and hoping to get over the finish line against Rep. Mikie Sherrill (D-NJ), in part by courting the state’s sizable Jewish community, which has swung to the right in recent elections.

“People now know, because of the closeness of my race, that we can win. There’s just an attitude change because they feel like the Democrats have really failed them on a number of issues, and antisemitism is one of them,” Ciattarelli told Jewish Insider in an interview ahead of his visit to Israel this week. 

Ciattarelli, 63, who built two medical publishing companies in New Jersey while serving as a state lawmaker, said, “I see myself not so much as a politician, but a successful CEO who is looking to be the CEO hands-on governor that we need.”

As part of his Jewish communal outreach, Ciattarelli traveled to Israel on Sunday for a five-day visit, which he organized in a show of solidarity. He also spent time on his visit pursuing opportunities for economic investment from leading Israeli companies in the technology and medical sectors. 

“Any students in violation of university policy, I think, should be expelled. Any student that’s broken the law should be arrested, and any student here on an academic visa from another country should be sent back to where they came from if they’re going to engage in that kind of behavior,” Ciattarelli said. “I will pressure our college and university presidents to be working in partnership with me to make sure that kind of behavior isn’t tolerated.”

He told JI that one of his goals with the visit was to boost the state’s economy “by forging a closer economic relationship with a number of nations” that are close U.S. allies. “Israel is first and foremost on the list, but as governor, I will certainly look to Canada, Mexico and India as well to increase our bilateral trade,” Ciattarelli said. 

Fighting antisemitism, Ciattarelli said, will be a priority of his if he’s elected. Ciattarelli said he has “made very, very clear” that he supports codifying the International Holocaust Remembrance Alliance’s working definition of antisemitism into state law, will “appoint an attorney general and a superintendent of state police that are both sensitive to the needs and worries of New Jersey’s Jewish community” and will establish an Advisory Council on Jewish Relations to guide him on ways to the best support the community. 

“Any students in violation of university policy, I think, should be expelled. Any student that’s broken the law should be arrested, and any student here on an academic visa from another country should be sent back to where they came from if they’re going to engage in that kind of behavior,” Ciattarelli said. “I will pressure our college and university presidents to be working in partnership with me to make sure that kind of behavior isn’t tolerated.”

Ciattarelli described the December 2023 House Education and Workforce Committee hearing, where the presidents of Harvard University, University of Pennsylvania and the Massachusetts Institute of Technology declined to say that calling for the genocide of Jews qualified as bullying and harrassment, as a “watershed moment” that brought the issue of antisemitism to the forefront of Jewish voters’ minds. 

“I will do what others have done, including Democratic leaders, and that’s condemning Mamdani, condemning his candidacy, and doing all they can to make sure that a threat to communities such as this is not elected,” Ciattarelli told JI. “There is no space for someone like this in the public sphere, let alone in public office, and I’m going to do everything in my power to protect all 9.3 million citizens here in New Jersey, and particularly members of the Jewish community who feel threatened by a person such as this.”

“They want to see a governor who’s going to demonstrate zero tolerance for antisemitism and call it out for what it is when we see it and hear it,” Ciattarelli said of Jewish voters in the Garden State. 

The New Jersey Republican has also sought to tie Sherrill to Zohran Mamdani, the far-left Democratic nominee in New York City’s mayoral race who has resisted condemning “globalize the intifada” rhetoric. Ciattarelli’s campaign cut a digital ad highlighting Sherrill’s nationally televised indecision on whether she would support Mamdani’s mayoral campaign. 

“I will do what others have done, including Democratic leaders, and that’s condemning Mamdani, condemning his candidacy, and doing all they can to make sure that a threat to communities such as this is not elected,” Ciattarelli told JI. “There is no space for someone like this in the public sphere, let alone in public office, and I’m going to do everything in my power to protect all 9.3 million citizens here in New Jersey, and particularly members of the Jewish community who feel threatened by a person such as this.”

The race is competitive, with Jewish voters (who make up about 6% of the state’s population) potentially emerging as a swing voting bloc. 

“This race is shaping up to be fairly tight, with both candidates making notable outreach efforts to the Jewish community. Jack’s visit to Israel and his strong support for IHRA have had a particularly positive impact,” one Jewish leader in the state told JI.

“Mikie has also engaged significantly, and that effort has been noticed, but concerns remain based on her support of Mamdani in the city and the way she recently framed the call for a ceasefire in Gaza. She still retains goodwill within the Jewish community, but has a long way to go in strengthening trust and confidence,” the leader explained.

A Jewish community leader in Central Jersey, also granted anonymity to speak freely, offered a similar take.

“It’s definitely a race that’s very closely watched in the Jewish community, more than any time in the past, I would say. I think seeing Jack going to Israel, out of all places, just three months before the general election, I think that shows you how important the Jewish vote is going to be this time around, and Jack is losing no time and trying to get the Jewish vote on his side,” the source said.

“I often say that in New Jersey, you have to run for governor as though you’re running for mayor,” Ciattarelli said, adding of his outreach to Democratic and unaffiliated voters, “The biggest compliment I get is when I can come down off a platform or stage, if somebody comes up to me and says, ‘Are you Republican? Are you Democrat?’”

Ciattarelli told JI that he views Bergen County, the state’s most populous county, as a must-win area for his campaign, making the support of Democratic and independent voters necessary in his path to victory. The area, which is represented by Gottheimer in Congress, is also home to around 100,000 Jewish residents, a majority of whom are registered Democrats or independents. 

“Bergen County has a greater population than eight states and it’s the key to winning a statewide election. I did very well, just coming a little short in ‘21, but I do sense a change amongst a great number of people who may not have considered me last time, may not have voted last time that are looking to make a change here in New Jersey,” Ciattarelli said. 

“I often say that in New Jersey, you have to run for governor as though you’re running for mayor,” he continued, adding of his outreach to Democratic and unaffiliated voters, “The biggest compliment I get is when I can come down off a platform or stage, if somebody comes up to me and says, ‘Are you Republican? Are you Democrat?’”

Since narrowly losing his first campaign for governor, Ciattarelli worked hard to unify the party around his repeat bid, making particular effort to secure support from the MAGA wing of the Republican Party. His efforts paid off in the primary, which he won without much serious GOP opposition.

For her part, Sherrill handily defeated five other Democrats, including Gottheimer, Newark Mayor Ras Baraka,and Jersey City Mayor Steve Fulop, in the Democratic primary. 

With that backdrop, both parties are watching the November gubernatorial contest closely to see if the rightward shift in the Garden State has held since Trump took office in January. For his part, Ciattarelli says that while the issues animating New Jersey voters have not changed since his 2021 race, he believes “what is different is the political landscape.” 

“The issues I was talking about in ‘21, including antisemitism, have now come to a complete boil. They were simmering back then,” Ciattarelli told JI. “I’m not competing with a pandemic this time around. It’s not easy to campaign when there’s a shelter-in-place order. I’m not running against an incumbent. There’s a lot less indifference.”

As part of his strategy to encourage voters to hit the polls in November, he said he was focusing his messaging around “four issues across the state that are raging that apply to all people”: the affordability crisis, affecting housing and energy costs; public education; public safety; and the overdevelopment of the interior of the state, where suburbs without the infrastructure to become a city are being overinvested in at the expense of New Jersey’s cities. 

Regardless of which community he’s engaging with, the New Jersey Republican says the voters he’s spoken to have been more concerned with “how it is I go about solving issues” than national political matters. 

“People get excited by ideas. They don’t want to hear the use of polarizing rhetoric. I think they find it a breath of fresh air when somebody stands up and is speaking to the issues and how they’re going to solve them,” Ciattarelli explained, describing this approach as “the secret to the sauce for me in the seven elections I won prior to November ‘21.”

Both parties are also investing heavily as the race emerges as one of the most competitive statewide elections of 2025. 

The Democratic National Committee said earlier this month that it would provide more than $1.5 million for Sherrill’s campaign to devote to field staffing and ground game efforts. Greater Garden State, a super PAC connected to the Democratic Governors Association, announced plans in July to spend $20 million on ads for Sherrill. That dollar amount is greater than Murphy and outside groups supporting him spent on ad buys during the entire 2021 general election. 

Georgia Gov. Brian Kemp, the chairman of the Republican Governors Association, visited North Jersey earlier this month for a series of fundraising events for Ciattarelli that brought in $1 million. 

In the closing weeks of former Vice President Kamala Harris’ presidential run last year, her campaign solicited guidance on how to win over the moderate and persuadable Republican voters she would need to defeat Donald Trump. 

One of the chief ways she could do that, according to a memo from political strategist Maria Comella, would be to tout her support for Israel — and make clear she disagreed with people in the Democratic Party who compared Israel to Hamas.

“It is wrong to draw moral equivalency between a terrorist organization in Hamas and the State of Israel. No terrorist organization should be celebrated. Our support for Israel and her right to self defense should not be questioned,” Comella, a close advisor to former New Jersey Gov. Chris Christie, a Republican, and a onetime chief of staff to former New York Gov. Andrew Cuomo, a Democrat, wrote in one of four memos she sent to the Harris campaign in the fall. 

The memos were published by Politico and reported in a new book about the 2024 race by the political journalists Josh Dawsey, Tyler Pager and Isaac Arnsdorf. The authors wrote that Comella did not feel her ideas were taken seriously. (Comella did not respond to a request for comment on Tuesday.) 

The messaging on Israel was part of a broader pitch by Comella for Harris to gain legitimacy with moderate swing voters by demonstrating a willingness to “call out your own party when it matters.” 

She could also do this, Comella argued, by drawing a contrast with the far left about the importance of America’s role in the world.

“Trump wants us to act like just any other country with no special role in the world while too many on the far left don’t want to acknowledge the fundamental goodness of our country and its people,” wrote Comella, who also advised Harris to make clear that Democrats who use hateful language to describe Trump voters are not being helpful.

In another memo, Comella described a “persuasion campaign that needs to be waged” to win over anti-Trump Republicans, anti-incumbent independents and Republicans who are “soft or still skeptical” of Trump. She advised Harris to draw a greater distinction between herself and former President Joe Biden.

Among the more surprising cheerleaders for President Donald Trump’s diplomacy with Iran were several progressive foreign policy analysts who had advised former President Barack Obama and former Vice President Kamala Harris. 

Now, many of those same voices — including Phil Gordon, Harris’ national security advisor who would likely have stayed in the role if she had been elected president last year — are expressing skepticism about Israel’s preemptive strikes on Iranian military and nuclear sites, and urging Trump to pressure Israeli Prime Minister Benjamin Netanyahu to cool it.

“I would have found it too risky to initiate military force with all that that could unleash,” Gordon told Jewish Insider on Friday. His approach would have been “to try to get an enduring, diplomatically-negotiated nuclear arrangement that prevented Iran from being able to get a nuclear weapon.” 

If he were advising Harris, or another Democratic president, Gordon would’ve wanted “to try to get that accomplished without having used this military action,” he said. 

Gordon also argued that Trump was manipulated into supporting Israel’s strikes by Netanyahu, even as Trump celebrated Israel’s killing of Iranian hardliners, noting that several of Trump’s senior advisors have urged restraint rather than intervention.

“His supporters did not put him in place to get involved in the conflict in the Middle East,” Gordon said. “A lot of his advisors … served in Iraq or are against U.S. military interventions in the Middle East. We know where Vance is in terms of intervention. The Tucker Carlson view, Don Jr. I think Trump really wanted to avoid military conflict and negotiate a deal and be the guy who got a better deal than Obama.” 

Ilan Goldenberg, who served as an Iran advisor at the Pentagon in the Obama administration and who advised Harris on Middle East issues during her 2024 campaign, told JI that Trump should try to encourage parties in the region to tone it down. 

“I think the appropriate position for the United States to be in now is the role of de-escalator,” said Goldenberg, now the senior vice president and chief policy officer at J Street. “The better option, the less risky option that had more good outcomes, was the diplomatic option. Unfortunately, it’s not the way it went. So now we have to see.” 

J Street released a statement on Friday calling for an end to the “cycle of retaliation and escalation,” and for a return to diplomacy between the U.S. and Iran. 

Both Gordon and Goldenberg questioned Israel’s end game in the strikes, which killed several senior Iranian military leaders and destroyed an above-ground uranium enrichment site at Natanz. 

“It definitely has set back the timetable for Iran’s nuclear capacity, but it hasn’t eliminated it, and we also don’t know what happens in terms of retaliation. We’d like to think and hope that Iran has been deterred and won’t respond in a way that we can’t handle,” Gordon said. “So far, so good, but we’re only on the first day, so there were real risks of doing it this way. And that’s why I would have sought, if at all possible, to do it a different way.” 

Goldenberg, who said the most important next step in stopping the violence is for the U.S. to help Israel defend against Iran’s retaliation, said he is unsure whether the Israeli success will turn into a long-term victory.

“The Israelis are incredibly good operationally, but they have challenges sometimes translating that into a strategic kind of sustainable victory, as opposed to just continuing to fight,” said Goldenberg. “What’s the end state here? What are you trying to do? Or is the objective to just be in constant conflict?”

Still, even as they said a return to diplomacy is the best way to move forward, both Gordon and Goldenberg acknowledged that Israel’s Friday attack on Iran had so far gone well for Israel.

“It is a remarkable display of Israeli military and intelligence capabilities,” said Gordon. 

“I think in the immediate [term], it had a lot of success. Very impressive operationally,” Goldenberg noted. 

Trump said in Truth Social posts on Friday that Iran could have a “second chance” at a deal, and that they should return to the negotiating table “before there is nothing left.” 

Goldenberg agrees — and he thinks Israel needs to hear from Trump that they can’t attack Iran forever.

“Make clear to the Iranians that there’s still a deal on the table. We’re willing to negotiate,” Goldenberg said. “And at the same time, make clear to the Israelis, there are limits to this. We can’t see this get out of control.”