The Hillary Clinton campaign has tapped a former Obama and DNC official with strong ties to the Jewish community, Sarah Bard, as the campaign’s Jewish outreach director.

Bard, 35, worked for Hillary’s presidential campaign in 2008 before switching to President Barack Obama’s campaign once he secured the nomination. In 2012, during Obama’s reelection campaign, she directed the Jewish Leadership Council and the Democratic Business Council for the Democratic National Committee under Chairwoman Debbie Wasserman Schultz. Bard also served as the Director of International Finance for Obama for America – launching and running an engagement program for American citizens living abroad in over 40 countries. At the final leg of the 2012 campaign, she joined get-out-the-vote efforts in Florida and helped direct surrogates, as well as coordinate Jewish voter turnout. In addition, she conducted Jewish community and interfaith outreach for the 2012 campaign and the 2013 Presidential Inaugural Committee.

Most recently, Bard was an assistant administrator at the U.S. Small Business Administration, and a member of the senior staff leadership team supporting the agency’s record-setting year of lending and investment in 2015. Prior to taking that position, Bard had served as director of Faith Based and Community Initiatives and headed community engagement programs to increase economic opportunities for underserved and minority-owned businesses through policy initiatives, programming and public engagement.

“Since the beginning of the campaign, Hillary for America staff have cultivated and maintained strong connections with the full range of Jewish organizations and Jewish supporters, building on Hillary Clinton’s long-time ties with this community and her strong record on Israel,” the Hillary campaign said in a statement. “Our policy and outreach teams have regularly consulted on key issues, and we have held events focused on this community, including an event for Jewish donors around the White House Hanukkah reception that top campaign staff attended.”

Jewish Democrats backing Hillary for president welcomed the appointment. “Sarah’s the perfect choice and they’re lucky to have her,” Steve Rabinowitz, head of Bluelight Strategies, told Jewish Insider. “The campaign needed someone who is well versed in our complicated community, a veteran campaign organizer, knowledgeable about the issues, and not uncomfortable at a political fundraiser. They get all that and more in Sarah.”