Yair Lapid, head of the Yesh Atid Party and one of Israel’s leading opposition leaders, used an analogy to the history of the Texas revolution to slam the EU’s labeling of settlement products in an interview with CNN on Thursday.

In an appearance on the “Quest Means Business” show on CNN International, Lapid told the host, Richard Quest, “Can you imagine a situation [in which other] states will say you cannot put ‘made in USA’ labels on everything coming from Texas just because Texas used to be part of Mexico.”

Lapid boasted about the somewhat controversial analogy he made on Twitter. “”Imagine” I told @richardquest from CNN “that products from Texas couldn’t carry a ‘Made in USA’ label because it was once part of Mexico,” he tweeted.

"Imagine" I told @richardquest from CNN "that products from Texas couldn't carry a 'Made in USA' label because it was once part of Mexico."

— יאיר לפיד (@LapidAtid) November 12, 2015

The European Commission adopted Wednesday morning the Notice on “indication of the origin of goods from the territories occupied by Israel since June 1967.” The notice contains guidelines for labeling of products from The West Bank settlements being sold in the 28 countries part of the EU. For products from West Bank or the Golan Heights, “product from the Golan Heights (Israeli settlement)” or “product from West Bank (Israeli settlement)” need to be added in brackets.

“The labeling of products of the Jewish state by the European Union brings back dark memories. Europe should be ashamed of itself. It took an immoral decision. Of the hundreds of territorial conflicts around the world, it chose to single out Israel and Israel alone, while it’s fighting with its back against the wall against the wave of terror,” Israeli Prime Minister Benjamin Netanyahu said in a statement on Wednesday.

Lapid, who served as Finance Minister in the previous government and is currently eyeing to challenge Netanyahu in the next elections, joined the hasbara campaign on international TV outlets. “After two months of Jews being stabbed in the streets of Israel the EU has decided it’s time to reward the terrorists and not the victims with this decision,” Lapid said on CNN. “This is not the legal issue, this is not a PR issue, this is political. This is them trying to bend our arm.”

The U.S. said it doesn’t not consider the rule as a boycott of Israel. “We do not believe that labeling the origin of products is equivalent to a boycott,” State Department spokesman Mark Toner said. “And as you know, we do not consider settlements to be part of Israel. We do not view labeling the origin of products as being from the settlements as a boycott of Israel.”