In 2008, it was Jewish grandchildren persuading their grandparents in Florida to vote for Barack Obama. In this year’s election, some concerned Jewish grandparents in the New York City area were dispatched to use some leverage to implore their grandchildren to stop Donald Trump and go out to vote for Hillary Clinton.
Aimed at millennials – a key voting bloc unenthused about both presidential candidates, Bend the Arc Jewish Action released a video featuring a handful of bubbes and zaydes threatening their grandchildren to haunt their Tinder profile and leak ‘Game of Thrones’ spoilers if they choose to stay home on Election Day.
“This is probably one of the most important elections because there’s so much at stake,” one grandmother emphasizes in the video. “We have seen this before. We saw it in Germany and we don’t want to see it here,” another one says. “I’m afraid he’s far more than a putz,” one grandpa says about Trump.
“My ghost will make sure that the kale in your fridge will rot twice as fast,” says one grandma, turning to frighten her grandkids if they opt to stay home. “Boooooo!” says a grandpa, wearing a white ghost costume.
“We know that the millennial vote will be absolutely critical to defeat Donald Trump,” Stosh Cotler, CEO of Bend the Arc Jewish Action, said in a statement. “Jews of all ages oppose Trump’s hateful, violent rhetoric. Now, we need to make sure that Jewish voters throughout the country are mobilized to reject his anti-immigrant, anti-Muslim, anti-woman agenda on Election Day. The video is a lighthearted but genuine reminder of how much is at stake in this election.”
Comedian Jena Friedman, a former “Late Show With David Letterman” scribe and a field producer at “The Daily Show with Jon Stewart,” helped write and direct the video.
The effort to replicate a successful campaignin 2008, just in the opposite way, comes after polls indicate that Hillary Clinton is struggling to attract young voters.
In 2008, Jewish comedian Sarah Silverman starred in an online video called “The Great Schlep” in which she urged young Jews to persuade their grandparents who live in Florida to vote for Obama.
In July, on the sidelines of the Democratic National Convention, former Vermont Governor Howard Dean implored Florida’s senior Jewish community to ask their grandchildren to return favor and vote for Hillary Clinton. “Remember when Sarah Silverman [was quoted] as saying, especially to the people of Florida, ‘Tell your bubbe, tell your zayde: get out and vote in Florida’? Now you have to do that to them,” Dean, whose wife is Jewish, said. “You have to tell your grandchildren, ‘Okay, you made us vote for Obama, now you have to go out to vote for Hillary Clinton.’”